We’re only a few months in, but the Codashop team has already had a busy 2022! Just last week we headed to San Francisco for a whirlwind of speaking sessions and meetings at the 2022 Game Developers Conference (GDC) – a premier professional event for the game development industry.
Our team kicked off our first-ever GDC with not one, but two speaking sessions at the Summit. And our booth set-up allowed conference goers to stop by and learn about the Codashop vision of more flexible, secure purchase experiences for customers – and more opportunity to grow their revenue.
Guillaume Noé, VP of Marketing at Codashop, and Zach Nass, Codashop’s Managing Director, Americas, shared their insights on how publishers can harness out-of-app purchases to fuel their growth.
With 15 years of field experience, Guillaume discussed how to tap into the community-driven power of out-of-app purchases to unlock new opportunities and make it easier for players to buy and gift your content. His speaking session led to a productive Q&A that explored possibilities through real-life use cases featuring payment partners, communities, influencers, and more.
Zach explored how giving your players more choice over their in-game and in-app purchases through third-party payment options can deliver huge benefits – touching on the different roles played by app stores vs. third-party platforms, and sharing strategies to maximize both options for players and boost revenue for your company.
Codashop was thrilled to be a part of this year’s conference, catching up with our long-time industry colleagues and meeting new partners. We're grateful to the GDC team for organizing this moment for our industry to connect – bringing the game development community together to exchange ideas, solve problems, and shape the future.
We’re already counting down to next year. In the meantime, you can catch the Codashop team at GamesBeat Summit in April. We hope to see you there!
About Codashop and Coda Payments
Codashop, operated by Coda Payments, has become a trusted source of games and in-game currencies for millions of gamers worldwide. Codashop, which enables users to choose from among more than 250 safe and convenient payment methods, is visited over 90 million times per month.
